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It's not about you.  Inbound marketing is about the customer and not your product.

by Sarah McIntyre on Wed, Jun 22, 2016

Inbound marketing is a lot like an omelette. It’s made up of several ingredients that have to be combined in just the right way to get the desired...

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Buyer persona creation – what approach is right for you?

by Sarah McIntyre on Wed, Mar 18, 2015

I get asked a lot about inbound marketing, what does that mean, what is it, why is it different. When answering these questions I usually begin by...

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Personalisation in marketing - A tricky path to tread

by Sarah McIntyre on Fri, Feb 20, 2015

I walked into the hip new coffee place around the corner from the office the other day. I've been going here a little bit, amongst the exposed brick...

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5 Content Marketing Tips for 2014

by Sarah McIntyre on Thu, Feb 27, 2014

Bright Inbound was honoured to be featured alongside other thought leaders, such as Joe Pulizzi, Michael Brenner and Jay Baer in this year's 50...

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Instagram Debunked - Social Media Marketing Tips

by Sarah McIntyre on Tue, Apr 16, 2013

I recently attended Stephanie Somebody’s “Instagram Debunked” course at The School in Sydney. She’s got 125K followers on Instagram so certainly has...

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Content Mapping for the B2B IT Buyer's Journey

by Kayla Hrynyk on Sat, Apr 06, 2013

SiriusDecisions estimates that the B2B buyer’s journey is 70% complete by the time a sales person is contacted. When I contacted a former colleague...

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Crowdsourcing for Marketing Content, Branding and more

by Sarah McIntyre on Mon, Mar 25, 2013

Crowdsourcing seems to be method “du jour” of executing all sorts of marketing activity, you can crowdsource your new logo, business cards,...

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Content Marketing: Red Bull's Secret Ingredient for Success

by Kayla Hrynyk on Sat, Dec 22, 2012

Just because you’re in the business of selling beverages doesn’t mean you have to talk about beverages. At least not all the time. Many...

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Is vlogging the right format for your audience?

by Kayla Hrynyk on Thu, Dec 13, 2012

If you're like most people under age 50 today, you're consuming a significant amount of your news content digitally versus turning to traditional...

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Pinterest for Marketing - How to do it right.

by Jane Palin on Fri, Mar 30, 2012

Pinterest - its the newest, greatest social media tool... according to some, well many actually, with 10.4 million registered users and growth of...

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