Optus - Marketing Strategy & Buyer Personas

Content Marketing, Marketing Strategy, Buyer Personas

Optus engaged BRIGHT Inbound Marketing to help develop the marketing strategy and execute their content marketing plan for the launch of Optus OfficeApps. We talked to the Marketing Manager of the Optus Digital Business team to get her insight into the work that was undertaken.

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Red Hat - Marketing Services & Events

Content Marketing, Email Marketing, Events

Red Hat has worked with BRIGHT Inbound Marketing since 2009.  With years of experience in B2B technology marketing, BRIGHT provides email marketing services, event marketing and content marketing to help Red Hat execute more effectively, efficiently and with greater frequency.  We spoke to the Senior Regional Marketing Manager for Red Hat Australia and New Zealand about her experience with BRIGHT.

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Future Knowledge - Website Redesign & Inbound Marketing

Marketing Strategy, Inbound Marketing, Website Redesign

BRIGHT Inbound Marketing provides marketing strategy and execution expertise to Future Knowledge.  Encompassing buyer personas and strategy to webinars, email marketing campaign execution as well as website redesign and a brand refresh - 2012 was a busy year for Future Knowledge.

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