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Content Mapping Strategy Template

Content Mapping Template

When creating your content strategy, it's important to map out the types of content best suited to each persona at every stage of the buying process.

B2B_content_mapping_template.pngWhile this may sound like a daunting task, this template offers a helpful framework that allows you to:

  • Identify concerns for each persona at each stage in the buying cycle
  • Assign content types to address specific concerns
  • Categorise existing content
  • Identify content gaps across the cycle
  • Track the efficacy of various offerings in order to make necessary adjustments

Mapping content will allow you to make sure you've got all your bases covered in the buying process and to equip your prospects with the resources they need to convert into loyal customers.

Fill out the form to the right to receive your free template and get started now!

Download Content Mapping Template