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Kayla Hrynyk

Recent Posts

How are B2B Businesses Using Pinterest for Marketing?

by Kayla Hrynyk on Tue, May 14, 2013

A couple of weeks ago we talked about how Instagram could be used in business, but according to the latest stats from AdCorp the real visual...

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Content Mapping for the B2B IT Buyer's Journey

by Kayla Hrynyk on Sat, Apr 06, 2013

SiriusDecisions estimates that the B2B buyer’s journey is 70% complete by the time a sales person is contacted. When I contacted a former colleague...

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Marketing Strategy: Crowdsourcing the 2013 Super Bowl Ads

by Kayla Hrynyk on Wed, Feb 06, 2013

I knew my plan to flee America to escape the Super Bowl craze had backfired when I found myself in front of the Monday night pre-recording...

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Content Marketing: Red Bull's Secret Ingredient for Success

by Kayla Hrynyk on Sat, Dec 22, 2012

Just because you’re in the business of selling beverages doesn’t mean you have to talk about beverages. At least not all the time. Many...

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Is vlogging the right format for your audience?

by Kayla Hrynyk on Thu, Dec 13, 2012

If you're like most people under age 50 today, you're consuming a significant amount of your news content digitally versus turning to traditional...

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The Google Engine That Could--Still Be Used for Keyword Research

by Kayla Hrynyk on Wed, May 30, 2012
Google’s removal of its popular keyword research tool Wonder Wheel last summer was a disappointment for many marketers who had come to rely on its...
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