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Sarah McIntyre

Recent Posts

New and notable inboundy things this month

by Sarah McIntyre on Tue, Sep 29, 2015

It's the end of the month again... the sun is finally coming out, and is hopefully here to stay. I've assembled the stories that I found particularly...

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LinkedIn the inbound way

by Sarah McIntyre on Tue, Sep 22, 2015

LinkedIn is more than a great way to keep in touch with your work colleagues, it also should be a part of your inbound marketing strategy,...

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The Perfect Tweet

by Sarah McIntyre on Tue, Sep 01, 2015

“To Tweet or not to Tweet?” Really that’s no longer the question. Twitter is an essential tool in the modern marketing kit bag, for both content...

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Marketing automation is awesome

by Sarah McIntyre on Fri, Jul 24, 2015

but is it really solving your problem?

I’ll admit it I love technology. Having worked in technology companies from start-ups in San Fran in the first...

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Memorable blog articles this month

by Sarah McIntyre on Tue, Mar 31, 2015

From sales enablement to Apple watches, to divorcing parents, here are the blog articles that caught my eye this month. Happy reading!

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Buyer persona creation – what approach is right for you?

by Sarah McIntyre on Wed, Mar 18, 2015

I get asked a lot about inbound marketing, what does that mean, what is it, why is it different. When answering these questions I usually begin by...

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Content marketing is not native advertising

by Sarah McIntyre on Tue, Mar 03, 2015

Whenever a new term is bandied around there’s always room for confusion and different interpretations. The one that seems to be causing a bit of...

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Personalisation in marketing - A tricky path to tread

by Sarah McIntyre on Fri, Feb 20, 2015

I walked into the hip new coffee place around the corner from the office the other day. I've been going here a little bit, amongst the exposed brick...

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Hubspot partner in Australia - GOLD!

by Sarah McIntyre on Wed, Feb 04, 2015
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Building a high conversion landing page

by Sarah McIntyre on Tue, Jan 27, 2015

I recently read an article by Ginny Soskey from Hubspot that listed some great landing page designs.  These did all look very beautiful, cool, modern...

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