Inbound Marketing Blog

Richard Simmons + Air New Zealand = an in-flight safety video you'll actually watch

Written by Sarah McIntyre | Tue, Mar 29, 2011

Finally, an in-flight safety video that passengers might actually watch.  Air New Zealand continue on their path of creating engaging, entertaining content and this latest installment is equally good, although if you're a frequent flyer the sight of that much fluro Lycra might have the stomach churning after a while.



We love a good laugh and with this new video, Air New Zealand are again leading the way with entertaining content that relieves the boredom of the traditional in-flight safety videos.  Anything that does that, as well as get passengers to pay attention to the important safety messages has got to be a winner.