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Sarah McIntyre

Recent Posts

5 of the best content repurposing hacks

by Sarah McIntyre on Fri, Feb 14, 2020

Content marketing is hard to do right, and it needs to be thought through carefully. You shouldn’t spend any time or money producing content if you...

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Grow your blog or newsletter subscribers 3,900%. HubSpot Tip.

by Sarah McIntyre on Wed, Sep 25, 2019

Recently I was a presenter at the Sydney HubSpot User Group where it was my task to deliver my favourite HubSpot tip in 5 minutes or less. Something...

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Are you struggling to achieve your SMART Goals?

by Sarah McIntyre on Tue, Jun 04, 2019

The better you are at setting goals, the more likely you are at achieving them. However setting goals isn’t enough. You have to be actually be able...

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Inbound marketing review 2019: Should I take the plunge or will I get eaten alive?

by Sarah McIntyre on Tue, Apr 16, 2019

I’m lucky enough to live by the beach in Sydney, Australia. I’ve grown up swimming in the surf, and have a healthy respect for the ocean, but, a...

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Lead generation: how to convert inbound leads from names in a database to paying clients

by Sarah McIntyre on Tue, Feb 12, 2019

When it comes to finding, and more importantly converting, quality leads from inbound marketing, attracting them with helpful content is only half...

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New York... New York!

by Sarah McIntyre on Sat, Jun 02, 2018

A couple of weeks ago, I travelled to New York. As an Aussie you know that’s no small commitment. New York is awesome, but it’s also a bloody long...

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Why content marketing gets a bad rap

by Sarah McIntyre on Fri, Sep 01, 2017

This week’s episode of Utopia (watch it here on ABC iView) got me thinking about how much bad content is out there, and the impact it has on...

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Stop Random Acts of Content: Embrace Conversion Content

by Sarah McIntyre on Wed, Aug 09, 2017

In a recent Hubspot survey, B2B marketers revealed a fundamental contradiction in their marketing strategy—while they report dedicating more than 30%...

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The million dollar question

by Sarah McIntyre on Tue, Jul 18, 2017

This article was recently published on LinkedIn

A few weeks ago I ran a strategy review session with a client. We reviewed the key performance...

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5 inbound marketing fundamentals for business growth

by Sarah McIntyre on Thu, Jul 06, 2017

When developing a fresh inbound marketing campaign -- or revamping a campaign that's gone stale -- it's important to clearly map out the strategy and...

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