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Sarah McIntyre

Recent Posts

The million dollar question

by Sarah McIntyre on Tue, Jul 18, 2017

This article was recently published on LinkedIn

A few weeks ago I ran a strategy review session with a client. We reviewed the key performance...

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5 inbound marketing fundamentals for business growth

by Sarah McIntyre on Thu, Jul 06, 2017

When developing a fresh inbound marketing campaign -- or revamping a campaign that's gone stale -- it's important to clearly map out the strategy...

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The worst advice we've ever heard about inbound marketing

by Sarah McIntyre on Fri, Jun 30, 2017

It is really easy for a beginner to inbound marketing to be led astray. There are so many self-identified experts giving bad advice. It is easy to...

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We can’t all be Casey Neistat

by Sarah McIntyre on Thu, Oct 20, 2016

Last week I published a very worthy blog article about the key takeaways from Hubspot’s State of Inbound 2016 report. It was fairly standard,...

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Create an inbound marketing strategy to meet your business goals

by Sarah McIntyre on Tue, Oct 04, 2016

Inbound marketing works because it uses analytics – science – to optimise strategies based on insights into evolving buyer behaviour  – the arty...

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Asia Pacific content marketing report 2016

by Sarah McIntyre on Wed, Sep 07, 2016

Last week Hubspot and SurveyMonkey released their first Asia Pacific Content Marketing report. In it they surveyed over 700 marketers in Asia,...

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B2B marketing doesn't have to be boring

by Sarah McIntyre on Tue, Aug 09, 2016

Apparently, "there are four ways a man can show his lady how much he loves her on Valentine’s Day. Like buying her expensive diamonds or taking...

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Marketing Analytics: the Inbound Way

by Sarah McIntyre on Thu, Jul 21, 2016

When you hear the word “analytics”, what comes to mind? Some will inevitably picture the cyberpunk digital rain from The Matrix, while others...

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It's not about you.  Inbound marketing is about the customer and not your product.

by Sarah McIntyre on Wed, Jun 22, 2016

Inbound marketing is a lot like an omelette. It’s made up of several ingredients that have to be combined in just the right way to get the desired...

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5 of the best content repurposing hacks

by Sarah McIntyre on Tue, Jun 14, 2016

Content marketing is hard to do right, and it needs to be thought through carefully. You shouldn’t spend any time or money producing content if...

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