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Sarah McIntyre

Recent Posts

The worst advice we've ever heard about inbound marketing

by Sarah McIntyre on Fri, Jun 30, 2017

It is really easy for a beginner to inbound marketing to be led astray. There are so many self-identified experts giving bad advice. It is easy to...

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We can’t all be Casey Neistat

by Sarah McIntyre on Thu, Oct 20, 2016

Last week I published a very worthy blog article about the key takeaways from Hubspot’s State of Inbound 2016 report. It was fairly standard,...

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Create an inbound marketing strategy to meet your business goals

by Sarah McIntyre on Tue, Oct 04, 2016

Inbound marketing works because it uses analytics – science – to optimise strategies based on insights into evolving buyer behaviour  – the arty...

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Asia Pacific content marketing report 2016

by Sarah McIntyre on Wed, Sep 07, 2016

Last week Hubspot and SurveyMonkey released their first Asia Pacific Content Marketing report. In it they surveyed over 700 marketers in Asia,...

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B2B marketing doesn't have to be boring

by Sarah McIntyre on Tue, Aug 09, 2016

Apparently, "there are four ways a man can show his lady how much he loves her on Valentine’s Day. Like buying her expensive diamonds or taking...

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Marketing Analytics: the Inbound Way

by Sarah McIntyre on Thu, Jul 21, 2016

When you hear the word “analytics”, what comes to mind? Some will inevitably picture the cyberpunk digital rain from The Matrix, while others...

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It's not about you.  Inbound marketing is about the customer and not your product.

by Sarah McIntyre on Wed, Jun 22, 2016

Inbound marketing is a lot like an omelette. It’s made up of several ingredients that have to be combined in just the right way to get the desired...

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How to use LinkedIn for B2B Lead Generation

by Sarah McIntyre on Tue, Jun 07, 2016

Any marketer worth her salt knows that reach is nothing without engagement, and that there is the problem with most social media - despite their...

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46% of Australian marketers don't track their ROI

by Sarah McIntyre on Fri, Oct 16, 2015

In this year’s State of Inbound, the 7th report of it’s kind, the focus was not on inbound as an emerging trend.  Rather this year’s data begins...

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Why inbound leads need an inbound sales approach

by Sarah McIntyre on Mon, Oct 12, 2015

So, you’ve been executing your inbound marketing strategy well, creating helpful and engaging content, distributing that content on social media...

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