A solid marketing strategy is built on a deep understanding of your customer, their buying behavior, likes and dislikes. Without this foundation, all marketing activities are just guess work.
Compelling content is at the heart of a successful inbound marketing campaign. Getting found is all about attracting visitors to your website.
BRIGHT Inbound Marketing can become an extension of your marketing team or your entire team. Giving you more “arms & legs” to get the job done.
How do you know which marketing tactics are the most effective and which ones you should do more of and which ones you should drop?
The way that people buy has fundamentally changed and traditional marketing tactics are just not working anymore.
Traditional marketing tactics are typically interruption-based and difficult to measure. Buying TV or print ads, renting email lists and taking out huge booths at trade shows are examples of traditional outbound marketing. These expensive techniques are becoming less and less effective as people become better at filtering out the constant barrage of interruptions, and as they gain easier access to industry information on their own.
Marketers today have tight budgets and a critical need to demonstrate a return on the investments that they have made. A shift towards creating valuable, educational, sharable content has already occurred. Customers are searching for information using keywords, educating themselves using vendors' websites, subscribing to blogs and joining industry discussions via social media.
By combining traditional techniques such as email marketing and events with modern content creation, lead nurturing, search engine optimisation and social media integration, our customers see dramatic improvements in the number of leads generated online. An effective inbound marketing approach delivers cost-effective and measurable campaigns.
“BRIGHT Inbound Marketing was instrumental in the development of buyer personas for Optus SMB Digital Solutions. This work demonstrates their customer centric approach, ability to think outside the square and lead a team. The Buyer Personas that were developed became the cornerstone of all marketing activities such as value proposition development, copy development, media placement, customer and sales facing material”
