A solid marketing strategy is built on a deep understanding of your customer, their buying behavior, likes and dislikes. Without this foundation, all marketing activities are just guess work.
Compelling content is at the heart of a successful inbound marketing campaign. Getting found is all about attracting visitors to your website.
BRIGHT Inbound Marketing can become an extension of your marketing team or your entire team. Giving you more “arms & legs” to get the job done.
The way that people buy has fundamentally changed and traditional marketing tactics are just not working anymore.
Traditional marketing tactics are typically interruption-based and difficult to measure. Buying TV or print ads, renting email lists and taking out huge booths at trade shows are examples of traditional outbound marketing. These expensive techniques are becoming less and less effective as people become better at filtering out the constant barrage of interruptions, and as they gain easier access to industry information on their own.