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New York... New York!

by Sarah McIntyre on Sat, Jun 02, 2018

A couple of weeks ago, I travelled to New York.  As an Aussie you know that’s no small commitment.  New York is awesome, but it’s also a bloody...

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Why content marketing gets a bad rap

by Sarah McIntyre on Fri, Sep 01, 2017

This week’s episode of Utopia (watch it here on ABC iView) got me thinking about how much bad content is out there, and the impact it has on...

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Stop Random Acts of Content: Embrace Conversion Content

by Sarah McIntyre on Wed, Aug 09, 2017

In a recent Hubspot survey, B2B marketers revealed a fundamental contradiction in their marketing strategy—while they report dedicating more than...

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The million dollar question

by Sarah McIntyre on Tue, Jul 18, 2017

This article was recently published on LinkedIn

A few weeks ago I ran a strategy review session with a client. We reviewed the key performance...

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5 inbound marketing fundamentals for business growth

by Sarah McIntyre on Thu, Jul 06, 2017

When developing a fresh inbound marketing campaign -- or revamping a campaign that's gone stale -- it's important to clearly map out the strategy...

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The worst advice we've ever heard about inbound marketing

by Sarah McIntyre on Fri, Jun 30, 2017

It is really easy for a beginner to inbound marketing to be led astray. There are so many self-identified experts giving bad advice. It is easy to...

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We can’t all be Casey Neistat

by Sarah McIntyre on Thu, Oct 20, 2016

Last week I published a very worthy blog article about the key takeaways from Hubspot’s State of Inbound 2016 report. It was fairly standard,...

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Create an inbound marketing strategy to meet your business goals

by Sarah McIntyre on Tue, Oct 04, 2016

Inbound marketing works because it uses analytics – science – to optimise strategies based on insights into evolving buyer behaviour  – the arty...

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Asia Pacific content marketing report 2016

by Sarah McIntyre on Wed, Sep 07, 2016

Last week Hubspot and SurveyMonkey released their first Asia Pacific Content Marketing report. In it they surveyed over 700 marketers in Asia,...

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B2B marketing doesn't have to be boring

by Sarah McIntyre on Tue, Aug 09, 2016

Apparently, "there are four ways a man can show his lady how much he loves her on Valentine’s Day. Like buying her expensive diamonds or taking...

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