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The worst advice we've ever heard about inbound marketing

by Sarah McIntyre on Fri, Jun 30, 2017

It is really easy for a beginner to inbound marketing to be led astray. There are so many self-identified experts giving bad advice. It is easy to...

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We can’t all be Casey Neistat

by Sarah McIntyre on Thu, Oct 20, 2016

Last week I published a very worthy blog article about the key takeaways from Hubspot’s State of Inbound 2016 report. It was fairly standard,...

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Create an inbound marketing strategy to meet your business goals

by Sarah McIntyre on Tue, Oct 04, 2016

Inbound marketing works because it uses analytics – science – to optimise strategies based on insights into evolving buyer behaviour – the arty part....

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Asia Pacific content marketing report 2016

by Sarah McIntyre on Wed, Sep 07, 2016

Last week Hubspot and SurveyMonkey released their first Asia Pacific Content Marketing report. In it they surveyed over 700 marketers in Asia,...

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B2B marketing doesn't have to be boring

by Sarah McIntyre on Tue, Aug 09, 2016

Apparently, "there are four ways a man can show his lady how much he loves her on Valentine’s Day. Like buying her expensive diamonds or taking her...

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Marketing Analytics: the Inbound Way

by Sarah McIntyre on Thu, Jul 21, 2016

When you hear the word “analytics”, what comes to mind? Some will inevitably picture the cyberpunk digital rain from The Matrix, while others might...

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It's not about you.  Inbound marketing is about the customer and not your product.

by Sarah McIntyre on Wed, Jun 22, 2016

Inbound marketing is a lot like an omelette. It’s made up of several ingredients that have to be combined in just the right way to get the desired...

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How to use LinkedIn for B2B Lead Generation

by Sarah McIntyre on Tue, Jun 07, 2016

Any marketer worth her salt knows that reach is nothing without engagement, and that there is the problem with most social media - despite their...

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Why are people unsubscribing??

by Jarrod Glascott on Wed, Feb 03, 2016

Unfortunately, humans are for the large part, wired for negativity. Executive coach and motivational speaker Ray Williams attests to this, noting...

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Why is blogging so hard? - A guide to seeing better results on your blog

by Jarrod Glascott on Tue, Jan 12, 2016

Following on from last week’s piece on social media, I thought I’d continue sharing my ‘new kid on the block’ adventures of the world of inbound....

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