The following resources have been put together to help you define your buyer personas, map out your B2B content strategy, put an inbound marketing campaign together and write awesome blog articles. Once you have your marketing elements together then you need to understand the progress of inbound in the market place and coach your sales teams on using LinkedIn to build trust and generate leads. That's Smarketing.
Content Mapping Template
Complex buyer journeys need content for each stage and for each person involved in the process.
Buyer Persona eBook
Understand your ideal customer creating a buyer persona for each person involved in the decision making process
Inbound Marketing Campaigns
This 50+ page eBook covers all the steps involved in creating successful inbound marketing programs