Marketing Services

Marketing Services

Traditional marketing typically means spending money on things that are difficult to measure – either by buying TV or print ads, renting email lists or taking out huge booths at trade shows. Due to advances in technology these techniques are becoming less and less effective and more expensive.  Marketers today have tight budgets and need to show a return on the investments that they have made.  A shift in marketing tactics has already occurred, towards creating valuable, educational content and talking about it.  It costs nothing to start a blog. Facebook, LinkedIn and Twitter are free, too. All of these can draw thousands of customers to your website, and can be measured.  The return on investment from these activities is much higher.

tom tom communication specialises in combining traditional techniques such as email marketing and events with modern content creation, search engine optimisation and public relations with social media integrated in every step.  Our campaigns are focused on creating valuable content so that you become the rock-star of your industry, driving more traffic to your website and converting that traffic into leads.  This inbound marketing approach is cost-effective, more targeted, as leads come to you but requires an investment of your time and persistence.