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Accelerate B2B SaaS growth with a hands-on, fractional CMO by your side

Go from “random acts of marketing” to a strategy that gets real results

Strategy

Don't do strategy for strategy's sake. Build an action plan instead.

Built on a deep understanding of your customer, an action plan gives you a clear road map for rapid experimentation and marketing execution.

Content Marketing

AI has up-ended traditional inbound content marketing strategies.

Use AI to your advantage and create content that builds brand awareness, preference and community.

Sales & Marketing Alignment

Generate more qualified leads, shorten sales cycles, and maximise every dollar spent on go-to-market efforts, by working from the same playbook. Let's fix misaligned teams and stop the finger pointing.

RevOps

HubSpot empowers RevOps by centralising data, automating workflows, and providing integrated dashboards that provide real-time view of the customer journey, and revenue pipeline.

About Sarah McIntyre

As a Fractional CMO, I partner with B2B SaaS founders and CEOs to architect and execute high-impact marketing strategies, without the FTE overhead. With 20+ years of leadership, I plug into emerging and growing teams as their strategic marketing driver: shaping GTM, optimising revenue operations, and building high-performance teams. My approach balances hands-on execution with board-level vision, consistently delivering increased lead flow, pipeline health, and conversion across diverse markets.

I'm happiest when a plan comes together, marketing and sales align and business goals are met... And when the sun is shining and the surf is flat.

Are you getting the most out of HubSpot?

HubSpot is awesome but it’s not for everyone. Are you feeling a bit overwhelmed or lost? Do you feel like you’re only scratching the surface of Hubspot and aren’t sure how to pull it all together?

Never fear. We can help you figure it out and make it work for you.

Have you figured out marketing on LinkedIn yet?

Facebook and Google tend to get the most paid search budget. But, if you're trying to influence senior business decision makers, you should be marketing on LinkedIn.

We can help you reach those hard to reach people.

In Their Own Words

“Bright are a cost effective, professional, engaging and responsive firm who really gets lead generation marketing. Without Bright I am confident that some marketing goals would not have been achieved in the desired timeframe and to the same standard.”

Marketing Manager - Digital Business

Optus

"By using Bright, you are able to double and triple your marketing output overnight. It is not like a traditional agency relationship. Bright are fully embedded in the business and understand our goals and challenges. They are a trusted extension of our marketing team."

Senior Marketing Manager ANZ

Red Hat

“Bright helped us to figure out two things. 1) How to generate new leads through content marketing. 2) The importance of different lead nurturing strategies for different types of leads. So instead of our previous blanket approach, we now have a targeted approach."

Marketing Manager - Schools Channel

THINK Education

Accelerate B2B SaaS growth with a hands-on, fractional CMO by your side

Go from “random acts of marketing” to a strategy that gets real results

Strategy

Content Marketing

Sales & Marketing Alignment

RevOps

About Sarah McIntyre

Are you getting the most out of HubSpot?

Have you figured out marketing on LinkedIn yet?

In Their Own Words

Some of our great clients.. past and present

Learn how to convert more website visitors
into leads and leads into customers

Accelerate B2B SaaS growth with a hands-on, fractional CMO by your side

Go from “random acts of marketing” to a strategy that gets real results

Strategy

Content Marketing

Sales & Marketing Alignment

RevOps

About Sarah McIntyre

Are you getting the most out of HubSpot?

Have you figured out marketing on LinkedIn yet?

In Their Own Words

Some of our great clients.. past and present

Learn how to convert more website visitorsinto leads and leads into customers

Learn how to convert more website visitors
into leads and leads into customers