If it feels like you’ve only just gotten your head around the concept of Search Engine Optimisation (SEO) but already there’s a new term in the marketing world set to change the way businesses interact with their customers.
Search Engine Socialisation (SES) is the sleeker, sexier, more sophisticated version of SEO. These days it’s not just about keywords and meta-descriptions and title tags but the increased personalisation of a customer’s search experience. SEO has always been a dynamic field, with search engine companies such as Google and Bing performing hundreds of tweaks and updates each year to maintain the integrity of their results. Of these changes, none has been more significant than the gradual integration of social media channels. Search engines are able to contextually reference a user’s seemingly random search to their online profile- ranking results according to what they and their friends have ‘liked’, shared or tweeted.
For many websites, the new era of SES represents a huge shift in the way they operate. Search engines that traditionally relied on link-based analysis to guess what people liked now have a direct connection to their users and are able to offer each one a unique set of results. Websites that were once built for search engines now need to be built for people. The results are win-win, as search engines and business can collect relevant, real time data about what their customers are looking for and customers are receiving information tailored to their distinct needs and desires.
So what does this mean for your business? How can you ensure your website still ranks when the formula isn’t as straightforward as it used to be? In today’s Social Age more than ever, sharing is caring. The Internet-a medium where information was merely consumed, is now a place where it is freely exchanged by anyone in the form of tweets, statuses, images and reviews. Your online presence is now more importance than ever in ensuring the success of your business. This means constantly updating your website with new developments and ideas, being vocal across social media sites, and always welcoming online conversations with your customers.
We are fast approaching the era where likes are the new links, so remember- the more you talk, the more your customers have something to talk about. Talk to us about how you can get your customers talking.
