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Can Australians Learn Inbound Marketing Faster Than Americans Did?

Rick Roberge About The Author

Tue, Jan 28, 2014

Australian Inbound Yes NoYes!
 Can you imagine how upset you'd be if I stopped there? I know, I have an idle mind and it's the devil's workshop.  Let's get to it then.

Our parents try to keep us from making the same mistakes that they did, but some we insist on learning through our own experience rather than take our parents word for it. Early adopters often spend a considerable amount of time making mistakes and (hopefully) learning from those mistakes which allows later adopters to choose between making the same mistakes or using the new and improved knowledge.

If you check out my profile, and look at my Original RainMaker Maker Blog, you'll notice that I started my blog the same year that Hubspot and Inbound Marketing were created. So, what? So, I've made and seen a lot of mistakes and I figure that if I share a few, you may not feel compelled to make them yourself and you'll get results from your inbound efforts quicker. I'm also going to share this post with a few friends who have been doing inbound to give them the opportunity to share their thoughts in the comments. Feel free to share yours.

Frank Belzer is the author of Sales Shift and The Sales Archaeologist. He and I had the opportunity to offer the first sales development program for Hubspot Partners and marketing agencies. We taught a consultative sales process rather than a "features and benefits" process, but we insisted on ultimate decisionmaker involvement very early in the process. We've learned that influencers play a much bigger role in the process.

BTW, if you haven't read Frank's book, do it today! The process has changed. 20th Century salespeople were expected to be enthusiastic, extroverted and confident that every prospect wanted to speak to them. Not necessarily, and Frank suggests aligning our sales process with the customer's shopping and buying process.

If you read early blog posts that I (and many others) wrote, you'll sense a salesiness about them. Read current articles by Pete Caputa and Mark Roberge and you'll notice that there is no salesiness. Blogs aren't for selling! They're for sharing information, starting conversations, telling stories, making readers think, take notice and seek more answers.

So, at this point, I'm going to share this article with a few of my American friends and they will hopefully do two things. Add a couple of things that they've learned in the comments and share the article with their friends so that their friends can add their tips.

Wouldn't it be wonderful if Australian inbounders were instantly succesful?