Welcome to the new brand for tom tom communication. We’re excited about the re-branding of the company and this fresh, new approach. We believe our new name more accurately reflects the business that we’re in - providing smart inbound marketing services, and the intelligent and optimistic way that we approach your marketing challenges.
Plus, we were sick of being mistaken for a GPS device manufacturer and being asked for directions.
In undertaking the re-branding I’ve been writing BRIGHT in ALL CAPs, like it’s an acronym. There’s no reason for this, I just like the look of it, which I know, I know, breaks branding rules 101. It must be a legacy of my days in the technology industry where companies love to spell their names in ALL CAPS or all lowercase, or with an UpperCase and lower case in the middle. But having exposed my weakness for technology industry acronyms, I thought it could actually be a good idea to put together what BRIGHT stands for as an acronym.
So what does BRIGHT stand for? We stand for
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B – Bold ideas. We come up with bold ideas for your marketing challenges and think a little differently.
- R – Resourcefulness. We source content from deep, dark depths of your filing cabinets, interview your team, create new content and find new ways to use all of this content to generate leads.
- I – Insightful. We love data and the insights that it provides to deliver campaigns that work
- G – Goal-oriented. We are focused on your business goals. We don’t just execute on deliverables, we immerse ourselves in your business, so that we’re able to come up with campaigns that deliver results.
- H – Helpful and Happy. It’s just who we are.
- T – Technology nerds. We understand the necessary technology to make your marketing campaigns run like a well-oiled machine.
Unlike advertising, PR, SEO or web agencies we don’t have any vested interest in one particular marketing tactic. What we are interested in is understanding your business and your customers and then coming up with integrated, measurable marketing campaigns that will generate leads.
We can do this in a number of ways, by being a marketing coach to guide you, or by fully immersing ourselves into your business, becoming either your marketing team or adding an extra set of skills to enhance the existing team and increase the output.
It’s going to be a busy year and we look forward to doing great work and growing your businesses.
