Last week I was interviewed by NETT, an Australian small business magazine, on how to improve online conversion rates. I'm a strong believer in...
Marketing Sherpa Wisdom Report 2011
by
Sarah McIntyre on Sat, Jan 22, 2011
The 2011 issue of the Marketing Sherpa Wisdom report has just been released and as always, it’s full of useful nuggets of information and examples...
Obama Playbook: How to embrace new media for maximium effect
by
Sarah McIntyre on Sat, Jun 20, 2009
I attended a virtual tradeshow a few months ago, hosted by MarketingProfs. One of the most interesting white papers available at this event was The...