By all accounts South by Southwest (SXSW) was the place to be this March. From humble beginnings it’s now the world’s foremost music, film and...
Sarah McIntyre
Recent Posts
Richard Simmons + Air New Zealand = an in-flight safety video you'll actually watch
Finally, an in-flight safety video that passengers might actually watch. Air New Zealand continue on their path of creating engaging, entertaining...
5 Email Marketing Tips
This month I was interviewed by NETT Magazine for their cover story on 20 ways to grow your business with email.They mapped out the top 20 steps...
SEO Speak: What the heck are longtail keywords?
Have you ever wondered what your SEO consultant meant by long tail keywords but were too scared to ask? I found a succinct explanation of this SEO...
5 online conversion tips
Last week I was interviewed by NETT, an Australian small business magazine, on how to improve online conversion rates. I'm a strong believer in...
Volkswagen Superbowl Commercial 2011
Last week, Volkswagen released it's Superbowl commercial online, prior to the Superbowl.
Top 11 Consumer Trends for 2011
UK based, trendwatching.com, one of the world’s leading consumer trends firm, recently released their pick of the Top 11 Consumer Trends for 2011[1].
Marketing Sherpa Wisdom Report 2011
The 2011 issue of the Marketing Sherpa Wisdom report has just been released and as always, it’s full of useful nuggets of information and examples...
Where did 2010 go?
Obama Playbook: How to embrace new media for maximium effect
I attended a virtual tradeshow a few months ago, hosted by MarketingProfs. One of the most interesting white papers available at this event was The...